Get more followers on Twitter, Google+ and Facebook

Social networks is one of the most important channels to market your website and your products. Get some tips and tricks to how you can get more followers on the most popular social sites: Facebook, Twitter and Google+.

But why is it so important to use Social networks if you want to market your website? Because it has many active users with all kinds of interests. Because it is easy and cheap to do it. And because it is important for the SEO value of your website.

Facebook

Facebook is the biggest social networks – it has over 1 billion active users worldwide each month. Almost everyone have a Facebook profile, so this is an important place to market your website. The social network is used for almost all kind of sharing, but especially personal sharing happens here.

There are many ways to market your articles and website on Facebook. Some ideas is:

  • Make a Facebook page for your website or company. Then try to attract followers to this page, e.g. by sharing the page on your personal Facebook wall or link to your Facebook page on your website.
  • Put a Facebook like or Facebook share button on your website. This will make it easier for visitors to share your content on their Facebook profile.

But how can you get more people to like your Facebook site or your website?

  • Write high-quality and unique content on your website, that is content people wants to share.
  • Write on your website, that if visitors wants to discover new content on your site fast, they have to like your website.
  • Make a content, where people can win a price if they like your website or Facebook page.

Twitter

Twitter is also a very big social network – it has 500 millions users. On Twitter you can only share a very short message and a link to your content. So here it is important to be precise in your message and really attract people to this message, so they want to click to your website.

You can also make a Twitter profile especially for your website or company.  Then you should focus on getting followers for this Twitter profile, because these followers will get all your tweets about new content on your site. Some ideas on how you can get more followers on Twitter is:

  • Get active on Twitter: Re-tweet others content, especially content that looks a lot like your own content, because this will attract your goal visitors.
  • Follow others: Many times when you follow someone, they follow you back. Especially if you follow other people in the same business as you, because they are interested in the same things as you.

Google+

Google+ is one of the most growing social networks at the moment, and you should definitely not ignore this network. Why? Because it is one of the most growing social networks. Because it is the social networks that is Facebook’s biggest competitor. Because it is owned by Google.

Google+ was launched in June, 2011, and from the start it almost exploded in the number of users. There was only one problem: there were no activity. No one used Google+ to share what they was doing and no one planned parties from Google+ because they used Facebook to do this.

Since then, many things has changed on Google+. I still don’t see many people share their private things on Facebook. But I see one thing that has evolved very much, since the start of Google+. And that is networking. Not private networking as on Facebook, colleague networking like on LinkedIn or quick messages like on Twitter. But real professional networking, where you can meet new people that has the same interests like you and can start up discussions with people. Especially after Google+ launched their communities, there has been started many discussions and done networking on Google+.

But how can you use Google+ to market your website or company. Just like on Facebook, build a Google+ site, a special profile where you can market your products directly out to people that follows your site. But how can you then market your Google+ site?:

  • Get more followers to your personal Google+ profile. Then share your posts from your Google+ site to your personal site.
  • Attend in many communities about the same topic your website is about. Then share your posts from your Google+ personal profile (the post you shared from your Google+ site) to this community. By first sharing from your site, then to your profile and then to the community, you bring a link to both your personal profile and your Google+ site in all your community posts, so this will lead to more followers.

How can you get more followers to your Google+ profile?

  • Follow others. Many times when you follow others, they will follow you back. This is an easy trick to get new followers. Especially follow people with same interests as you, because these will also be interested in your posts.
  • Be active. Comment on others posts, click +1 to others posts, share others posts, create your own posts, share links from the internet and +1 things from internet.
  • Attend in communities  Communities is a very powerful way to meat new people with same interests as you, so you should take advantage of this.

How you should NOT do!!!

Never, ever buy followers. There are a lot of websites that offer to get you followers for your Twitter profile or Google+ profile. Many of them also do, but they will disappear quickly again or not be active. Some of them might be users only created to cheat you. So don’t buy followers.

And don’t buy Facebook groups with 20.000 likes from someone, where you hope to market your products or website through. As soon as the users discovers that you wasn’t the one that created the group, they will disappear.

Last, but not least, when you are active on Facebook, Twitter and Google+ – never make SPAM posts. Make posts that interest people. These have the strongest power and will be shared and liked/+1 mostly. And if you want to post a link to your article from Google+ communities  then read the instruction of the particular community – some communities don’t allow you to link to your article, and they will delete the link and block you.

These were just a few of my ideas to how you can get more likes on Facebook and more followers on Twitter and Google+. Do you have some ideas I can add to this list, then please write a comment.

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Andreas Andersen

Forfatter og grundlægger af IT-blogger.dk, der har blogget om IT-emner siden 2012. Findes på Mastodon på @aphandersen@ansico.dk

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